Dear Regal Entertainment Group,
Enclosed please find my Regal Crown Club card ("It's more than a movie!") issued to me some three years ago at one of your participating theaters. "Earn free movies!" was your promise to me when I initially joined those many years ago. Although you technically kept that promise, you neglected to mention the myriad restrictions that made earning the "free movie" a life's work and realizing the "free movie" a near impossibility.
Firstly, Club members must purchase tickets at the counter to receive Club points. Many a Friday evening, I have waited faithfully in The Line with commoners, while those using the electronic ticket machines came and went, securing the best seats and getting the yellowest popcorn. It hardly felt like being in a club, but I did it anyway, to "earn free movies!"
Secondly, the RCC card, as you know, is a 30 mil laminated PVC card, identical in weight and construction to a bank credit card. It takes a dedicated club member to tote a wallet-thickening card like that around day in and day out for three years. But I made the commitment, because I believed I would "earn free movies!"
Finally, one must accrue 120 points - at one point per dollar - to earn a "free movie," but the maximum one can earn per day is twelve points. You do the math (you undoubtedly already have): With movie tickets selling for ten dollars or more - even for
The Break-Up - companion tickets purchased by a documented clubmember are almost worthless, pointwise.
Still, it was with great excitement that I received the news that, after all my diligence, I would be earning my first free movie on my very next visit to a Regal, United Artists, or Edwards cinema.
Put your money away I told my companion that day,
your ticket will be free! But when I went to pay - after a lengthy wait in the line with the hoi polloi - I had to purchase 2 full fare tickets, and I received a free movie "coupon" for use on "my next visit."
On closer inspection, I noticed that the coupon was "void on NO PASS attractions," (all movies are NO PASS for the first 10 days of their run) and it expired in three months. My local Regal Cinema has only two screens and rarely shows a film for more than two weeks, so it is a near mathematical impossibility for me to receive my club benefits.
What can one say at such a time besides
What a rip! The final reward was hardly worth the energy it took to carry the card those many years. Although I can never get back the calories I expended, I can (and do!) resign in protest from the Regal Crown Club and, should there ever be a meeting of this club, I plan to warn other members of the treatment I received.
I assure you I am already enjoying my less burdensome wallet; my pant leg rides higher and my stride is freer. It is a daily reminder that the decision I made was right and just.
Kurt Xxxxxxxxx